Todos estamos esperando ansiosamente la aparición del reloj de la compañía de Cupertino pero las malas noticias siguen llegando sobre la fecha final en la cual aparecerá en las tiendas. Se ha quitado de la página de Apple la fecha de lanzamiento en tienda y ya son ya muchísimas las reservas del dispositivo previas a su lanzamiento.
Angela Ahrendts ha informado que hasta el mes de mayo sólo se podrán hacer pedidos online, pero nada de encontrarlos en las tiendas físicas de apple “Apple Store”.
Veamos el comunicado :
On behalf of Tim and the rest of the executive team, I want to thank you very much for making last Friday’s debut of Apple Watch unforgettable. The Previews going on in our stores and support from our Contact Centers are unlike anything we have done before.
The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping them get set up.
Many of you have been getting questions asking if we will have the watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.
It’s important to remember that Apple Watch is not just a new product but an entirely new category for us. There’s never been anything quite like it. To deliver the kind of service our customers have come to expect—and that we expect from ourselves—we designed a completely new approach. That’s why, for the first time, we are previewing a new product in our stores before it has started shipping.
Apple Watch is also our most personal product yet, with multiple case and band options because it’s an object of self-expression. Given the high interest and initial supply at launch, we will be able to get customers the model they want earlier and faster by taking orders online.
I know this is a different experience for our customers, and a change for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!
Apple Watch is an exciting new product and we are at the start of a very exciting time at Apple. You’re the best team on earth and you are doing an amazing job.
For customers who want to buy a watch, please continue to help them place their order online. Also make sure they know that, wherever they buy, Apple will provide them with a great Personal Setup experience — either online or in our stores. This includes syncing their Apple Watch with their iPhone and teaching them about all the incredible features of their new Apple Watch.
Thank you very much again, and I look forward to seeing you soon.”
En el comunicado se explica las impresiones de los consumidores acerca del producto, las cuales han sido muy positivas. ¿Es todo ello una estrategia de Apple, como ya hemos visto anteriormente ante la inminente salida al mercado de un dispositivo, para que sus clientes esten cada vez más obsesionados en su adquisición?. Pues realmente no lo sé con certeza pero lo que si se es que la ansiedad de los consumidores crece cada día más por tenerlo en su muñeca.
Esperemos que esté disponible lo más rápidamente posible en nuestras tiendas y que todos los amantes del ciclo indoor interesados en este producto lo puedan disfrutar.